Imagine a Virus
Imagine a virus that could know you. One that knows your likes and dislikes. That knows your retail preferences, online secrets, and could predict, with frightening accuracy, how you will likely spend your day.
Imagine further that this virus could learn. Each day growing in its understanding of your psychology, habits, and changing opinions. Working in real time as we act, this virus adapts to our engagement with the physical and digital environment. The primary objective of its learning – to know how to more effectively and deeply infect you.
Imagine further a virus that could teach you. The virus controls and curates an environment that
Each purchase, online query, AI prompt, or social media engagement we make equates to a phenotipic expression of your person, an entry into an infinite ledger of “/you”.
My newsletter, Inoculation: Surveilance Capitalism, Social Pandemics, and the Economy of You, will explore topics including
Posts to my newsletter will have different goals; to discuss, to teach, and to engage in shared learning.
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